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Dr. Ryan Lunsford, Associate Professor of Business and Chair of the Master of Science in Business Administration at the University of the Incarnate Word in San Antonio, Texas, and Ms. Nicole L. Stevens University of the Incarnate Word student, were published in the Journal of Business Cases and Applications. Their article "Beyond the burrito: Chipotle Mexican Grill's brand extension.", discusses Chipotle Mexican Grill's brand extension into the pizza and Asian food genres.
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